Social Media
Kahuna Workforce Solutions
As Kahuna’s social media strategist, copywriter, and content creator, I developed a consistent aesthetic and voice for the company. Across LinkedIn and Twitter, the target audience varied across industries, from VP and Director of Operation in energy and manufacturing to Chief Nursing Officer and Nursing Professional Development practitioner in Healthcare. LinkedIn is the primary platform.
Increased LinkedIn audience organically by more than 33%
Generated more than 26% of overall leads through organic social for the largest multi-channel campaign in company history
Grew organic traffic from social channels to the website by more than 105%
SC3G Media
Over my 6 years as a copywriter for SC3G Media, I’ve written hundreds of on-brand and on-strategy LinkedIn, Facebook, and Twitter posts for three luxury real estate clients, with Facebook as the primary focus.
Established Facebook presence and grew followers from 0 to > 18K in total
Contributed to the complete sell-out of Houston luxury townhome community, ~26.1M in home sales
Baylor University Graduate School
As the social media manager of the graduate admissions office, I implemented Facebook, Instagram, and Twitter to engage and inform current students, alum, and prospects.
Grew followers by more than double across all accounts
Planned and coordinated three on-campus events raising awareness for social accounts and promoting them as a tool for students to stay connected with research, news, deadlines, and events