Writing
Content Marketing
Kahuna Workforce Solutions is a SaaS skills management platform serving enterprise organizations in healthcare, manufacturing, and energy. As the senior marketing and content specialist, I transform technical and industry jargon into consumable, SEO-friendly web copy, as well as sales marketing deliverables that convert and inform.
Strategically ideated and executed editorial and content calendars to double content production YoY
Increased overall website traffic by 47% YoY
Achieved Top 10 search engine rankings for multiple key competitive keywords, increasing organic traffic by 36%
Skills Matrix Template Landing Page | eBook
Capability Building Landing Page | eBook
“Nurse Retention: Impacts on Quality of Care and Strategies to Improve” Blog
“Meet Evolving Business Needs with the Top Skills Management Platform” Blog
“Skills Fuel Competency Assurance and Energy Innovations” Blog
“Manufacturing Skills Management Challenges” Blog
“Reskilling, Upskilling, & Cross-skilling to Build Workforce Capability” Blog
Feature Stories
While working with the Joel Nafuma Refugee Center (JNRC) in Rome, Italy, I was inspired to write this “Reflections of Migration in Italy.” Inside, you’ll find true stories of refugees who risked everything for a better life and the humanitarian volunteers who worked tirelessly to make a difference. View PDF
More of my feature work:
Putting It Together - OBU Yearbook, 2018 Arkansas College Media Association 2nd Place Article
Traveling Dreams - OBU Yearbook
Ouachita’s Enactus continues to empower students and the community - The Signal Newspaper
A Generous Soul, Scholarship for Culinary Arts - National Park Magazine Spotlight